Where the buying flow shifted
The site's higher-intent discovery terms are pointing toward product facts and policy questions, not broad AI themes.
For AI shopping and search entry points, variants, price, shipping, and return rules are not hidden details. They are front-line decision facts.
Do not trust one metric
The signal matters when it clarifies the buying path, not when it adds another isolated commerce feature.
Check the transaction boundary
- Move variant differences, shipping timing, return conditions, and price explanations into readable page sections before checkout
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Buried product facts can stop a page at visibility without earning the visit. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.