Start with search evidence
As FAQ rich-result value narrows, the real opportunity is a page that answers one strong question clearly, not a page that stacks questions for markup.
Good FAQ content now looks more like a decision page: a promise, evidence, limits, and the next action.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Rewrite pages around high-intent questions like stripe tax, return policy, verified bots, and storefront fields
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
Template FAQ blocks can still look visible while failing to give readers a reason to continue. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.