Start with search evidence
The rise of answer-entry reporting means teams are starting to review whether a page truly answers a question, instead of treating all discovery as the same visibility bucket.
That changes the operating task. The priority is to separate pages that answer real questions from pages that merely get seen.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Split homepage, archive, FAQ, help-center, and topic pages into clearer entry roles, then review their query and impression patterns separately
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
If AI visibility and ordinary traffic stay mixed together, interpretation will stay weak. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.