Where checkout changed
AI shopping flows often ask what happens if the order goes wrong before they trust a recommendation.
Putting returns, cancellations, and shipping promises closer to product and pricing pages helps trust survive the click.
Do not trust one conversion number
The useful question is no longer whether a purchase happened; it is which step created the hesitation, missing fact, or measurement gap.
Check the event model
- Make product pages, pricing pages, and FAQs all expose the same returns and shipping facts
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Checkout-only policy detail weakens both user trust and AI citation confidence. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.