Where checkout changed
Shopify's explainer places discovery, purchase, orders, and support inside one agentic commerce user journey.
AI shopping does not end at payment. Cancellation, returns, refunds, escalation, and disputes need rules before users delegate buying.
Do not trust one conversion number
The useful question is no longer whether a purchase happened; it is which step created the hesitation, missing fact, or measurement gap.
Check the event model
- Turn cancellation, address changes, returns, refunds, and support escalation into rules agents can check
- Keep the test narrow: one low-risk task or tool entry before connecting permissions, logs, failure handling, and human takeover to production
What still needs proof
Optimizing only the purchase action sends post-purchase problems back to humans and erases automation gains. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.